see what strategies and other keywords theyre using to improve your own campaigns. If we just stick to the word content, we will avoid anyone ever thinking that we are copying what was originally created. Apply these strategies and learn why you need a dental copywriter. The word content, in fact, can broadly stretch across many mediums, including those videos, sound bites, and advertising. If it’s calling on stats and research material, then there is an element of copy, however, with well-constructed words, one can put together a very original piece. ![]() If its an opinion piece, original words are paramount. Sure, I may review other written works in order to gain some insight into a topic, but in the end, I don’t copy what was written there before. So, to avoid confusion, let us rather veto the word copy completely. Actually, even when referring to other forms of media, as in video, sound and advertising mediums, I don’t like to call them copy. I, personally, prefer not to use the word COPY when referring to the written word. Have I completely confused you? And, what is the point of all of this? So, would that copywriter then be rather a ‘ copylesswriter’? Is a copywriter, given the previous definition, someone that copies copy? In a way, yes, but most times a copywriter creates copy that isn’t copied from anywhere else. So, then should it be called copy or ‘ copyless’? ![]() So, when referring to written copy, do we mean that it’s a replication of other writing, other copy? Sure, sometimes it is, but to avoid plagiarism, one can reconstruct the original copy to appear different, and therefore is not a true copy anymore. ![]() But, what is copy? It is an odd word, because the true definition of copy, is the replication of something or to make a replication of something.
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